MotionApp - Reasons why you are missing out and should start using it ASAP
MotionApp is a comprehensive platform designed to enhance collaboration and efficiency among creative strategists, media buyers, designers, and management teams. We at Flat Circle use it across all teams, from Growth managers, Media Buyers, andthe Design team to evaluate and decide where and how to move further.
We prepared a short overview of MotionApp top 3 Report we are looking at daily plus listed down 15 benefits how your team can benefit from MotionApp - from Project Managers, Management, Media Buyers, Creative department.
We are sure you will spot some thing you and your team can benefit from or will simply make your work easier. In that case we can connect you with the MotionApp team and have a quick introduction call with them free of charge! Just send us email at hello@flatcircle.agency
Top 3 Template reports to look into:
This report shows your top-performing creatives. Use this to quickly identify where you are spending money vs making money.
Motion also allows you to check how Creatives are performing over the selected period, checking Spend vs. ROAS. With that, you can easily determine if top creatives by ROAS are also correctly scaled and growing in terms of spend, so the Meta system is enabling them enough opportunities inside the auction.
Top Landing Page
This report shows what landing pages you are driving to and how they are performing.
Video deep dive
This report shows your top spending video creatives. Motion metrics tell an easy-to-understand story to hypothesize on WHY the creative is working (or not).
First, you need to understand the metrics:
- Watch score - The ability of this video to keep a viewer engaged.
- Hook score - The ability of this video to hook a viewer into watching it.
- Click score - The ability of this creative to get viewers to your landing page.
- Convert score - The ability of this creative to drive purchase conversions.
Through the metrics, you can analyze the overall performance of your video creatives and work on further:
Video Performance Comparison:
- Creative 1 has the highest ROAS (1.1) and balanced scores across all metrics, making it the top-performing video overall.
- Creative 2 has a slightly higher ROAS (1.14), but the scores for engagement (Hook, Watch, and Click) are lower compared to Creative 1.
- Creative 3 and Creative 2 have similar ROAS values (0.82), but Creative 3 has stronger Watch and Click scores, indicating better initial engagement.
Observations:
- High Hook Scores (e.g., Creative 1) often correspond to higher ROAS and better overall performance.
- A weak Click or Convert Score suggests room for improvement in call-to-action clarity or offer relevance.
- Videos with specific benefits (e.g., 3 benefits exposed and minimalist design) seem to perform better overall.
Working on optimization:
- Focus on improving Click Scores for ads with decent Hook and Watch Scores but lower ROAS
- Test variations of high-performing videos (like Creative 1) to further optimize conversion elements
Scaling High Performers:
- Allocate more budget to Creative 1 and Creative 2 to maximize ROI, while making slight adjustments to improve weak metrics (e.g., the Convert Score for Creative 1).
Improving Underperformers:
- For videos with lower ROAS (e.g., Creative 3), focus on improving messaging, call-to-action clarity, or refining the value proposition.
Testing New Creatives:
- Use insights from high-performing videos (e.g., clear benefits, strong visuals, and engaging hooks) to guide the creation of new content.
Here are 15 reasons why to consider using Motion:
- Streamlined Creative Reporting: Motion automates data aggregation into performance dashboards, reducing the need for manual reporting and allowing teams to focus on scaling successful creatives.
- Enhanced Creative Insights: The platform provides easy-to-understand insights, enabling teams to identify what works and why, guiding future creatives' production.
- Improved Collaboration: Motion bridges the gap between data and creative teams, fostering better collaboration and ensuring that creative decisions are data-driven.
- Elimination of Creative Fatigue: Motion helps teams avoid creative fatigue by identifying when to iterate on existing assets. This ensures that content remains fresh and engaging.
- Increased Visibility into Performance: Designers and creatives gain insights into how their work impacts the company's bottom line, empowering them to make informed decisions.
- Reduction of Guesswork: Motion's analytics help teams understand past trends and generate creative ideas, allowing them to produce content that resonates with their audience.
- Time Efficiency: Motion saves time by automating data aggregation and reporting, allowing teams to focus on creative strategy and execution.
- Data Reliability: The platform enhances data reliability by integrating insights from platforms like Facebook and Google Analytics, providing a comprehensive view of performance.
- Guided Creative Direction: Motion assists in pinpointing conversion blockers and identifying successful elements, guiding teams on what to optimize next.
- Comprehensive Creative Research: Motion offers tools for tracking competitors, gathering creative inspiration, and building swipe files, aiding in developing effective ad strategies.
- Reduction of Wasted Ad Spend: Motion helps increase spending efficiency by easily identifying low-performing ads and reallocating budget to top performers, optimizing return on investment.
- Quicker Onboarding for New Hires: The platform improves the onboarding experience by providing new team members with the context they need to excel in their roles, accelerating their productivity.
- Improved Team Productivity: By saving time and reducing manual effort in reporting, Motion allows teams to concentrate on creating more winning creatives, enhancing overall productivity.
- Seamless Collaboration: Motion enables easy sharing of performance reports, facilitating clear communication of value both internally and externally, and promoting cohesive teamwork.
- Support for Large, Complex Organizations: Motion offers personalized guidance and support for large teams, assisting with onboarding, implementation, and scaling to ensure long-term success.
Let’s Work Together to Drive Growth!
At Flat Circle, we specialize in crafting performance-driven strategies that help businesses like yours achieve measurable results. Whether you’re looking to grow your brand or boost conversions, our team is here to make it happen.
Contact us today to start building a strategy that gets noticed and delivers results.
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