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MEDIA BUYING

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Strategy

Measurement & Analytics

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Media Buying

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Key Benefits and strategies of Meta Advertising

01
Comprehensive CampaignStrategy and Targeting

Developing a data-driven campaign strategy is fundamental. This involves aligning business goals with appropriate campaign optimisation techniques to maximise results. Utilising unique targeting solutions allows businesses to reach and convert specific audience segments effectively. Implementing precise event tracking further enhances the ability to measure and optimise campaign performance.

02
Performance-DrivenCreative Development

Creating engaging and performance-driven creatives is crucial. This includes developing compelling visuals and writing engaging ad copy that resonates with the target audience. Tailoring content to different stages of the marketing funnel ensures that ads are relevant and effective at each customer touchpoint.

03
Never stop testing

We at Flat Circle never stop testing, never. But for the difference what we see with others, our testing is structured: we know what are we observing and later determining as a success or not. When we see something that is really standing out, we go into more test to develop more creatives, ad copies, Landing pages that have a potential to bring new boost and growth.

04
Advanced Measurement and Reporting

Utilising advanced measurement tools is essential for tracking and evaluating campaign success. In-platform measurement options, such as split tests and conversion lift studies, provide valuable insights. Integrating third-party attribution tools can offer deeper analysis, helping to refine strategies and improve return on ad spend (ROAS) or overall Marketing Efficiency Ratio (MER).

05
Ongoing Optimisation and Support

Continuous optimisation of campaigns through budget reallocation, A/B testing, and data-driven adjustments is vital for sustained success. Regular reporting, analysis, and strategic recommendations help in adapting to market changes and achieving business objectives. Dedicated communication channels, such as weekly check-ins and real-time support, ensure alignment and responsiveness throughout the campaign lifecycle.

06
Meta Direct support and insights

Flat Circle is partner and collaborates with various Meta offices around the globe (US & EU), so we have support and updates continuously and ahead of others. This is especially helping us to have all data and insights on time and follow realtime all the things that are happening on the platform.

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Why should we work together with Google Ads?

Partnering with us means gaining a dedicated team committed to driving your business growth through effective and innovative Google Ads strategies.

Customised Campaign Strategies

We conduct in-depth keyword research, audience segmentation, and competitive analysis to develop campaigns tailored to your specific business objectives.

Engaging Creative Development

Our team crafts compelling text, image, and video ads optimised for various channels, including Search, Display, and YouTube, ensuring your message resonates with your target audience.

Comprehensive Measurement and Reporting

We implement robust conversion tracking and provide detailed reports, offering valuable insights into campaign performance and areas for improvement.

Continuous Optimisation and Support

Our experts continually monitor and adjust your campaigns, employing A/B testing and data-driven strategies to ensure optimal performance and return on investment.

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Key Benefits of Snapchat Advertising

01
Extensive Reach

Snapchat reaches 90% of the 13-24 year old population and 75% of the 13-34 year old population in over 25 countries, making it an ideal platform to connect with younger demographics.

02
Engaged Audience

Users are more receptive to ads on Snapchat, being 34% more likely to purchase products they see advertised compared to other platforms.

03
Flexible Budgeting

Businesses can start advertising with as little as $5 a day, with the ability to set and adjust daily or lifetime spend limits to suit their budget.

We are mastering all of the Snapchat Advertising Solutions

By leveraging these features, your business can create immersive and effective advertising campaigns on Snapchat, driving brand awareness, engagement, and conversions among a youthful and dynamic audience.

Ad Formats

Snapchat offers various ad formats, including Single Image or Video Ads, Story Ads, Collection Ads, Commercials, and Augmented Reality (AR) Lenses and Filters, allowing businesses to choose the format that best aligns with their marketing objectives. We can help you with creative adjustments and also creative production/UGC content, so we got you covered.

Targeting Capabilities

Advanced targeting options enable advertisers to reach users based on demographics, interests, behaviours, and location. Custom Audiences and Lookalike Audiences further enhance the ability to connect with potential customers similar to existing ones.

Measurement Tools

Tools like the Snap Pixel and Conversions API provide insights into ad performance, allowing for real-time optimisation and effective tracking of return on investment.

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Why you should start using Advantages of TikTok Advertising

01
Unmatched Reach

TikTok reaches 37% of internet users worldwide, and 60% of its audience are Gen Z and Millennials. This allows brands to tap into one of the most active and influential demographics.

02
Time Spent on Platform

Users are more receptive to ads on Snapchat, being 34% more likely to purchase products they see advertised compared to other platforms.

03
Global Popularity

TikTok is available in over 150 countries, with localized content to ensure relevance and impact.

We are able to produce and profitable scale all Advertising Formats

Our Flat Circle TikTok advertising specialists bring the expertise needed to navigate this unique platform. From crafting highly engaging ad creatives to employing data-backed strategies, we ensure your campaigns deliver measurable results. Whether your goal is brand awareness, engagement, or direct sales, TikTok’s versatile solutions and our expertise will help you achieve it.

In-Feed Ads

Appear in the "For You" feed and seamlessly blend with organic content.

TopView Ads

Offer premium visibility by being the first ad users see, achieving up to 67% higher engagement rates than standard video ads.

Branded Hashtag Challenges

Generate organic content by encouraging users to participate, with campaigns often reaching millions of impressions in a single day.

Branded Effects

Custom filters and AR effects can achieve a 4X higher engagement rate compared to traditional formats.

Data-Driven Solutions:

AI-Powered Targeting

TikTok uses advanced algorithms to deliver your ads to the most relevant users, increasing the likelihood of conversions.

Robust Measurement Tools

With options like TikTok Pixel and real-time analytics, advertisers can track performance, measure ROI, and optimise campaigns effectively.

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What our Pinterest team Bring to the Table

Its all about creating lasting impressions. Our team has helped brands across industries turn Pinterest into a reliable driver of growth by merging creativity, strategy, and data.

Pin-Worthy Strategy

We dive deep into Pinterest’s unique ecosystem, crafting campaigns that don’t just sell but inspire. From seasonal trends to evergreen appeal, we ensure your brand becomes a part of your audience’s discovery journey.

Targeting That Works Like Magic

Pinterest users are planners—81% use the platform to research purchases. We leverage advanced targeting tools, such as interest-based audiences, demographics, and keyword targeting, to ensure your ads are seen by those most likely to convert.

Creative That Captures Attention

On Pinterest, visuals reign supreme. Our creative team designs scroll-stopping Pins, including static images, carousels, and video ads, tailored to your audience’s interests and aspirations.

Data-Driven Optimisations

Our work doesn’t stop once your campaign launches. Through continuous monitoring and real-time adjustments, we focus on boosting click-through rates (CTR) and maximising your return on ad spend (ROAS).

Still not sure why Pinterest?

01
High Intent Audiences

85% of weekly users turn to Pinterest when starting a new project.

02
Longer Campaign Shelf Life

Pinterest content remains discoverable for weeks, if not months.

03
Multi-Objective Flexibility

From brand awareness to direct sales, Pinterest supports a variety of marketing goals.

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Performance Creative

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Creative Strategy
01
Competitor Analysis

By analysing your competitors, we identify opportunities to differentiate your brand and position it prominently in the market.

02
Brand Positioning

We define your brand's unique attributes and develop strategic campaigns that effectively communicate your message to the target audience.

03
Creative Strategy Development

We analyse market trends and consumer behaviour to craft innovative strategies that align with your business objectives, ensuring your brand stands out in a competitive market.

04
Creative Concept Development & Storyboarding

Our team crafts concepts tailored to your brand objectives through storyboards, ensuring that each idea aligns with your brand strategy.

Creative Execution
01
Copywriting and Scripting

We produce compelling scripts and copy that convey your brand's message effectively across various platforms.

02
Photo & Video Production

We create high-quality visual content that resonates with your target audience, enhancing engagement and brand loyalty.

03
Social Content Studio

We specialise in creating and amplifying content across social platforms, leveraging authentic creator stories and real-time trends to embed your brand into the cultural zeitgeist.

04
Production and Post-Production

From filming to editing, we manage the entire production process, ensuring high-quality deliverables that meet your brand's standards.

Lets look what you can expect from us and we will deliver

Our dedicated team is committed to delivering exceptional creative production services that elevate your brand and connect with your audience effectively.

Integrated Approach

Our services encompass strategy, creative development, and production, providing a seamless experience that ensures consistency and quality across all deliverables.

Data-Driven Insights

We utilise advanced analytics to inform our creative decisions, ensuring that content not only looks great but also performs effectively in achieving your marketing goals.

Experienced Team

Our diverse team of strategists, designers, and producers brings a wealth of experience across various industries, offering fresh perspectives and innovative solutions tailored to your brand.

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strategy

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Tailored to Your Business Needs

We don’t believe in one-size-fits-all solutions. Our strategies are custom-built for your business, aligned with your goals, and designed to capitalise on your unique strengths.

Results You Can Measure

We focus on strategies that drive real, measurable outcomes—whether it’s increased website traffic, improved conversion rates, or higher revenue. Your success is our success.

Data-Driven Insights

Using advanced analytics and market research, we uncover growth opportunities that others miss. From identifying untapped markets to optimising your digital presence, we ensure every decision is backed by data.

Expertise Across Industries

With 5+ years of experience working with businesses across sectors, we bring a deep understanding of what works and how to implement it for your brand.

Where can we help you best?

01
CMO-Level Strategy Development

Get executive-level insights without the overhead. We act as your partner in crafting growth strategies that deliver long-term impact.

02
Incremental Growth Strategies

chieve consistent and scalable results with step-by-step plans designed to deliver sustainable growth over time.

03
Conversion Rate Optimization

Turn visitors into customers with strategies that enhance your user experience and drive conversions across all digital channels.

At Flat Circle, we don’t just create strategies—we execute them with precision and passion.
Our team is dedicated to helping you grow your business, dominate your market, and achieve goals you never thought possible.

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Measurement & Analytics

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01
Outcome-Based Metrics and CX Focus

Shift from vanity metrics to results that matter, like conversions, acquisition rates, and community growth. Our customer-centric strategies ensure you deliver authentic experiences that resonate with your audience.

03
When you are determaning if your goals are good, get some help by SMART principle:

Specific: What exactly do I want to achieve?
Measurable: How will I know that the goal has been achieved?
Achievable: Is my goal realistic?
Relevant: Is the goal relevant to me? Will it take me where I want to go?
Time-bound: When should the goal be achieved? What milestones are there?

02
Focus on Actionable metrics rather than just on vanity metrics

Actionable metrics are the one, that will provide clarity about achieving the marketing and business goals and keep them tracking every minute of the day. They are the one that you should be looking and when determining how and where to scale your business (Conversions, Revenue, ROAS, MER, ...). On the other hand so called Vanity metrics are giving you this "soft touch/insight" how people are behaving, reactioning on your ads, website, etc...but not giving you the insight regarding the profitability and growth of your business (Bounce rate, Website traffic...). Never the less, we are observing both since any insight is valuable and customer journey matters, but when its time to make decision, the Actionable ones are the one to rely on.

What we will do for your brand?

Let us help you transform your data into actionable insights and deliver measurable results. Partner with us to harness the power of advanced measurement and analytics in 2025!

Tailored Insights for Your Business

Our team designs measurement strategies to align with your goals, providing clarity in a complex marketing landscape.

Proactive Optimization

From data insights to campaign refinement, we continuously optimise your performance with advanced tools and expertise.

Leadership in Innovation

Stay ahead of the competition by adopting the latest trends in AI, data analytics, and marketing effectiveness.

3rd-party optimisation tool for more precise decision making

We use different tools to be able to determine 360 our advertising efforts and take the right decision for moving forward (Triple Whale, Northbeam, Hyros, Polar)

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